The Market

A global language, a global market

With over 1.5 billion English speakers in the world today, English is, without doubt, the prevailing language in international relations, and people in both advanced and developing countries are fully aware that they will have limited professional or personal development unless they speak English.

With 4.5 billion non English speakers, it is obvious that there is a huge market to exploit. According to British Council estimates, the number of people who will be learning English is expected to increase to over 2 billion. 


Product Overview

Our global advantage

With the student at the centre of the learning experience!

Axon offers language courses for all ages and levels:

  • Juniors (from 5 years old)
  • Kids (6-10 years old)
  • Teens( 10-15 years old)
  • Students, Adults, Professionals as well as custom made programmes for businesses

The learning experience combines live instruction, using advanced teaching methods, with e-learning (blended programmes). Each student is placed into the appropriate level based on an initial evaluation test. The learning material is designed according to the Common European Framework of Reference for languages (CEFR)  and has been officially accredited by the UK Awarding Organisation NOCN.

Axon prepares students for the internationally recognised certificates IELTS, TOEFL, TOEIC.

As the programmes are made to fit each student’s needs, the education of studies varies according to each student’s needs and goals. Axon has its own on line platform in which:

  • students sit exams using the axon member card
  • the prospective teachers are evaluated through an on line teacher evaluation test
  • the businessman, the educational and administrative personnel can attend on line seminars, regarding the management and everyday operation of the centre. Seminars can also be given through teleconference.

Axon innovations include:

  • The “Inglish” method; the modern, experiential corporative method of learning foreign languages is enriched with the “Inglish” method, the fun way to learn English trough karaoke, sportscasting, hollywood movies and safe internet projects.
  • Axon@home; the professional assistant in English. The student can study without the help of his parents.

Business Advantages

Profit margins up to 50%

  • one-time investment, at the beginning of the enterprise
  • administrative and educational training through the Axon online system
  • Exclusive and officially accredited educational programmes which can be adapted to the local demands.
  • income from the provision of services and the sales of educational materials (books, e-learning, Axon@home)
  • small investment capital (limited at the beginning of the enterprise) in relation to high annual profit
  • marketing plan formed in cooperation with Axon
  • online teacher training and monitoring of performance
  • return on investment in one year
  • master franchisee’s main objective is the marketing plan implementation
  • master franchisee can become the leader in the local market in just two or three years.

Franchisee support

You are not alone

Your success is our success!

Our goal is simple. We want you to successfully grow your business.Our experienced, well trained and dedicated team will guide you all the way, offering you continual educational and administrative support.The support we offer to our franchisees includes the following: 

 Businessman Training

  • organisation and function of the branch
  • academic personnel management
  • communication seminar
  • sales seminar


Teacher Hiring and Training

  • online teacher evaluation test
  • online teacher seminars
  • organisation of the educational procedure
  • director of studies seminars


Administrative Personnel Training

  • seminars for secretaries and educational consultants
  • sales and educational services seminars
  • communication seminar


Continual Support

  • online administrative personnel seminars
  • online teacher seminars
  • educational and administrative manuals
  • supervision by central administration consultants

The Development Process

A successful move

The candidate franchisee, has to fill out our request form. One of our franchise consultants, will contact him and will arrange a meeting where the parties are required to sign an initial non-disclosure agreement and provide further, detailed information. Our development department presents to the M. Franchisee the whole aspect of business and he posts a 20.000€ deposit against the M. Franchise agreement. We then provide the M. Franchisee with the agreement, we negotiate on the franchise rights and we proceed with signing. After the agreement has been signed, we provide the partner with the administrative and educational manuals while the appointed consultant guides him to finding the appropriate location for the centre. AXON GLOBAL Development Department in cooperation with the partner, analyse the local market and undertake the appropriate business and marketing plan. Administrative and academic personnel training is provided by our educational consultants.

Franchise Opportunities

5  Profit centers

AXON franchised schools + Owned schools

Entry Fee
Advertising Fees


Targeted market segments
All AXON schools
Private schools
Public schools
Free market
Public organizations
Other training centers

Exclusivity of AXON@HOME electronic books For all age groups

Targeted market segments
All AXON schools
Private schools
Public schools
Free market

E-learning + On-line book For all age groups

Targeted market segments
All AXON schools
Public organizations
Free market
Other centers
Private schools

On-line school administration program

Teacher evaluation test
Teachers seminars
Student placement test
Student progress test
Student final test
AXON Parents on-line (parents can monitor their children’s progress)

With the franchise opportunities offered by AXON GLOBAL, everyone can join our global educational network. We offer a well planned and organized franchising system which is based on three elements:


  • Operates with centers of 150 square meters or more
  • Provides services in that area and sells the educational material
  • Has a 15-year franchise contract with the country M. Franchisee
  • Pays royalties to Master Franchisee


  • Launches the business in a region by opening corporate-owned or sub-franchised centres
  • Manages and expands the business in that region
  • Sells the educational material and provides services in that region
  • Has a 15-year M. Franchise agreement with the Franchisor (AXON GLOBAL)
  • Pays royalties to AXON GLOBAL


  • Launches the business in a country by opening corporate-owned or sub-franchised centres
  • Manages and expands the business in that country
  • Sells the educational material and provides services in that country
  • Has a 15-year M. Franchise agreement with the Franchisor (AXON GLOBAL)
  • Pays royalties to AXON GLOBAL

Master Distributor

Become powerful

Are you ready to increase your profits by taking advantage of our unique Power Learn System? We are interested in partners who can help us develop the business around the world:

  • Master Distributors with or without experience in the field of education
  • owners or directors of private schools
  • wholesalers and distributors specialising in English as a foreign language
  • distributors working with educational institutions
  • agents or sales representatives willing to promote the Power Learn System in their area


Almost all new partners ask us this question. English has become the lingua franca of our times. The number of English learners (children, teenagers and adults) around the world is constantly rising, which results in an everincreasing demand for English language learning services. However, the number of those who don’t speak English yet remains extremely high: it amounts to 4.5 billion, according to reliable estimates. This means that in every country, city and area there is a huge market to exploit. Axon, being firmly established in many countries worldwide, with over 200 centres and many years of experience, guarantees business success.
To put it simply, you get the right to market our franchise business and educational material. These have been developed through years of research and refinement. By becoming our partner, you will have access to our marketing system and know-how, as well as to the online school administration programme, training, continual support and every other aspect of our business.
No, you don’t. Most of our franchisees have backgrounds in business, sales, marketing, economics and management, or in education.
Of course! If you are already in the same business and would like to convert to the Axon system, we have a special programme for you. As an Axon franchisee, you will gain increased credibility in the marketplace, not only with individual customers, but also with major corporations and financial institutions. Furthermore, as the market changes through competition and new technologies, you can be sure that you will be part of the team leading the way.
Yes. As an Axon master franchisee you will be able to sell books and e-learning, not only to Axon schools but also to the free market (public and private schools, companies, mass selling, etc.).

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